Every creator has a story to tell. Oyana helps you tell it so everyone listens.
We built Oyana because creators and agencies told us the same thing: they wish they knew why viewers left, not just the numbers.
We Believe
In our name Oyana, which means to inspire and uplift, we aim to be the editor-coach working alongside creators and agencies.
Retention Is A Signal
Retention isn’t a mystery; it’s a signal. Every drop, every skip, every replay tells you something about what your audience felt in that moment. We get to know you and, over time, what resonates with your audience.
Human Support Matters
Not everything has to be AI and there’s value in human interaction. Oyana Circle, your concierge, is enabled with AI tools to further help you.
Meet The Team
We have shipped products inside YouTube, Amazon, and Google, designed systems that handle massive scale, created companies, and supported creators across Africa leading to the founding of Oyana.
Daps
Spent two decades building products at YouTube, Amazon, and Google before starting Oyana to help creators grow.
François
Architected large-scale systems at Amazon and Google, then designed the backend that powers Oyana.
Arlene
Ran global teams at GE Healthcare and Royal Philips. At Oyana, she touches everything except the code.
Nathan
Turns ideas into prototypes, keeps engineering on track, and helps with marketing analytics.
Samuel
Built production applications across Europe and Africa, then developed the core Oyana platform.
Ready to See What Your Audience Really Thinks?
Oyana is built for YouTube creators and their teams. We use the YouTube API to securely access your video captions, retention metrics, and audience data to give you timestamped, actionable recommendations to increase your viewership.